Orange360 presents the Orange region as the perfect place for a weekend road trip that feels worlds away: all year round.
Market Research
Naming
Brand Design & Roll-out
Visitor Guide
Video Production
Website Design
UI Design
Play Video
Brief
Inspired by the region’s diversity of attractions, seasonal colours and all-year-round appeal, Orange360 is the new destination brand identity we developed for Orange Region Tourism. This industry-led initiative was driven by Destination NSW and supported by local tourism operators along with Orange City, Cabonne and Blayney Shire Councils.
Process
Following a competitive pitch process, we were successfully appointed to the role of bringing the region together under one unified brand for the first time, in order to build a cohesive marketing strategy with the aim of increasing tourism numbers and driving economic benefits.
‘We are delighted with the result and have had extremely positive feedback from other major tourism entities such as Destination NSW. Orange360 cleverly encompasses everything that colours our region, all year round. It unifies the people, places and produce that make our region unique under one umbrella for the first time.’
Caddie Marshall
General Manager, Orange360
Overall campaign activity resulted in 49,575 website visits and 21,388 leads to industry.
Media performed strongly and exceeded all targets.
Gold Winner, Destination Marketing Campaign of the year: NSW Tourism Awards 2019
Silver Winner, Destination Marketing Campaign:
Qantas Australian Tourism Awards 2019
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