Sitemaps & Wireframes
Designing the Brook app UX around a chat dialectic makes the user interface personable and familiar, engaging a broad target demographic. Naming alludes to communication – the murmur of a babbling brook – and gives the brand a personality.
The infinity symbol talks to continuity and lifelong support, becoming Brook’s avatar in the app. Visual language and tone of voice are warm and friendly: Brook is about lifestyle, not illness.