Brook
Channelling intelligent diabetes management
Brook provides diabetics with timely insights to stay in the zone and manage their blood glucose levels. We named the app, and designed the UX, to make diabetes management as easy as chat.

Services

Brand Strategy
Naming
Scoping
Digital Strategy
Sitemaps & Wireframes
UX
Brand Design
UI Design

Kit Macgillivray
VP Product
“We had just started Brook when we began working with Canvas. They engaged deeply, really listening to what we wanted to achieve. The collaboration was first class, the output polished and robust while expressing the core ideals underpinning our company and product. Couldn’t be happier.“

Project information

Designing the Brook app UX around a chat dialectic makes the user interface personable and familiar, engaging a broad target demographic. Naming alludes to communication – the murmur of a babbling brook – and gives the brand a personality.

The infinity symbol talks to continuity and lifelong support, becoming Brook’s avatar in the app. Visual language and tone of voice are warm and friendly: Brook is about lifestyle, not illness.