Sitemaps & Wireframes
The 20th Annual Webby Awards
Cultural Website – Finalist
AGDA Design Awards
Best Website – Winner
Design Institute of New Zealand Best Design Awards
Best Interactive Design – Finalist
Desktop CREATE Awards
Australian Website of the Year – Winner
Reviewing the latest in urban culture, Concrete Playground is cosmopolitan and chic; it’s the go-to guide for a daily audience in the thousands. We repositioned the brand, bringing maturity and authority to its visual language, presenting a digital cityscape as rich as its content.
Site UX and navigation was strategically designed to simultaneously encourage exploration, while providing a direct route for those with a destination in mind. Supported by a tailored suite of email communications, Concrete Playground has experienced exponential growth since launch.