Setting a new art direction
CSX designs performance underwear and swimwear tailored to a discerning market. Following an extensive rebrand and strategic repositioning, we art directed and produced their launch campaign.


Brand Strategy
Brand Identity
Art Direction

Oliver Kanawaty
General Manager
“Canvas Group continue to provide us with marketing strategies and solutions to allow our brand to move forward. We are delighted to be working with a valued partner who have understood the needs of our business and our budget.”

Project information

Based in Australia, CSX is globally-minded, with an extensive following in the USA. This campaign showcases the design detail in their vibrant product range. Striking brights, colour blocking and use of props emphasise the energy of a brand targeting men with active lifestyles. We sourced props, provided lighting and pose direction, and worked with acclaimed photographer Andreas Smetana to ultimately capture the shots.