Player Development Project
Kicking off a new age coaching program
Player Development Project challenges the thinking, practices and culture surrounding youth football – and sport in general. We assisted in launching this new paradigm with a dynamic brand, app design and magazine.


Brand Design
Print Design
App Design

Project information

We worked with PDP to develop the identity, visual language, iconography, UX and app design to capture the energy of this progressive brand. We also designed their digital magazine, providing a template and styleguide for ongoing editions.

Since launch, Player Development Project has been steadily building a community of coaches, providing them with exceptional resources to maximise the potential of the next generation of athletes.