Stab Magazine
Translating a surf magazine to screen
Stab showcases surf and style with imagery from the world’s greatest photographers. Their website boldly translates this leading men’s interest magazine to the digital space.


Digital Strategy
Sitemaps & Wireframes
Website Design

Project information

The first magazine to use helicopter photography, shoot in the Canary Islands and launch a style section, Stab is an innovator. With a devoted following and extensive readership, it became crucial that their website reflect this.  

We worked on the site architecture, UX and design, with strategic consideration for advertising space, trending story feed and social media integration. Special attention was paid to the use of typography and colour, ensuring that the website is a faithful online counterpart to the printed magazine. We collaborated closely with Stab’s development team to bring this site to life.