Transport for NSW
Inspiring employees with a flexible campaign
Promoting flexible working initiatives to a diverse employee base, this campaign covered digital and print communications, driving excitement and engagement to staff across the state.


Brand Strategy
Integrated Campaigns
Internal Comms

Project information

Designed to inspire, the Flexibility Works campaign features a slinky graphic device that is highly adaptable across print and digital communications. The down-to-earth tone of voice and visual language aim to encourage staff to start the conversation with their colleagues – the ultimate goal to becoming a more engaged, flexible and empowered workforce. The first in a series of internal initiatives, Flexibility Works was strategically designed to set the initial tone, for ongoing consistency and clarity.