Concrete Playground is the personal concierge for your social life – with incredible places, events and news at your fingertips.

Brand Strategy
Bespoke Iconography
Digital Strategy
Ux / UI
Responsive Site Design
Front-end Development
Digital Campaigns
App Design


Concrete Playground brings curated cultural content to style-conscious readers in Australia and New Zealand.

This project required both a brand and site redesign to help present a digital cityscape as rich as the website’s content.


The website design and build included the development of diverse navigation systems to encourage exploration, for those with a destination in mind. It also features extensive search and filtering options to ensure immediacy. The site is also valued for the beautiful photography and imagery displayed throughout.

“This is amazing. We absolutely love the work you guys have done here. So considered. So much better than anything out there.
We’ve had over a million visits to the site in the past 30 days. Traffic has more than doubled our best month pre-launch!”

Rich Fogarty
Founder & Director, Concrete Playground

Best Cultural Blog – 20th Annual Webby Awards 1st Nominee
Create Awards – Australian website of the year 2015
AGDA Awards – Digital, Distinction 2016
Best Awards NZ – Interactive Finalist 2016
Mumbrella’s Publish Awards 2019
– Website of the Year
– Sales Team of the Year
– Branded Content Studio of the Year