McGrath leads where others follow, consistently raising the bar and constantly transforming real estate in Australia.
Digital Strategy
UX
UI
Responsive Site Design
eDM Design
Brief
Founded by John McGrath in 1988, McGrath has grown into one of Australia’s most successful residential real estate groups. Driven by an ambition for reinvention, McGrath approached us to partner with them in their digital transformation. We worked closely with John McGrath and his team to deliver a cutting-edge user experience and design aesthetic that truly expresses the brand DNA.
Process
We created the IA, UX and UI for the McGrath digital experience. A collaborative project completed as part of the District Group, the site was developed to maximise use of its Sitecore content management system. An insightful content strategy, powered by Sitecore’s personalisation capabilities, ensures that users are provided with tailored, relevant information upon repeat visits to the McGrath site.
80,000 properties displayed simultaneously, realtime CRM integration.
200% increase in visits to Insights Centre.
Sitecore personalisation and marketing automation.
The Webby Awards 2021
– Nominee, Websites and Mobile Sites, Real Estate 2021
2021 McGrath Report
Record number of digital downloads – 1,978 and counting.
Record number of print orders – 40,900 which is double last year.
Record number of digital eyeballs through structured digital media activity.
Record number of web traffic to the McGrath Report landing page.
Record landing page conversion to digital downloads.
Related work
CANVAS IS A DISTRICT GROUP COMPANY