Orange

Orange360 presents the Orange region as the perfect place for a weekend road trip that feels worlds away: all year round.

DELIVERABLES

Market Research
Naming
Brand Design & Roll-out
Visitor Guide
Video Production
Website Design
UI Design

Play Video

BRIEF

Inspired by the region’s diversity of attractions, seasonal colours and all-year-round appeal, Orange360 is the new destination brand identity we developed for Orange Region Tourism – an industry-led initiative supported by Orange City, Cabonne and Blayney Shire Councils, and other tourism operators.

PROCESS

Following a competitive pitch process, we were successfully appointed to the role of bringing the region together under one unified brand for the first time, in order to build a cohesive marketing strategy with the aim of increasing tourism numbers and driving economic benefits.

“We are delighted with the result and have had extremely positive feedback from other major tourism entities such as Destination NSW. Orange360 cleverly encompasses everything that colours our region, all year round. It unifies
the people, places and produce that make our region unique under one umbrella for the first time.”

Caddie Marshall – Orange360 General Manager

Overall campaign activity resulted in 49,575 website visits and 21,388 leads to industry.

Media performed very strongly and exceeded all targets.

TERMS & CONDITIONS

CANVAS IS A DISTRICT GROUP COMPANY