We Are Explorers is on a mission to make the great outdoors accessible to all: inspiring a movement of everyday explorers, capturing the spirit of discovery. New day, new adventure – and repeat.
Brand Strategy
Brand Design & Roll-out
UX/ UI
Build
eDM
Merchandise
Mumbrella Awards 2020
Consumer Publication of the Year
Mumbrella Awards 2022
Travel Publisher of the Year
Brief
We Are Explorers approached us to give them a makeover; from branding through to UX and UI. The brand celebrates everything that’s special about getting outside: those golden moments at the base of a gorge or the top of a mountain, seeing in the dawn. It’s inspiring, bold, fun, authentic and inclusive.
Process
Its new digital basecamp provides an immersive experience for its diverse audience; showcasing adventures epic and micro and allowing users to navigate with ease. Content is king, with a versatile component library allowing for authors to publish articles that are visually rich and highly engaging. The microadventure map provides an opportunity to deep dive into upcoming events and getaways.
100,000 users per month / 30% jump from original site
Time on site has increased over 100% since the relaunch
1,000,000 monthly reach across site / social / newsletter
“I’ve never experienced such an incredible level of service and such a collective awesomeness from every individual I’ve dealt with in a company. The passion, the care and the friendliness of everyone you’ve hired us unrivalled and it comes across in the work created. It’s like every touch point with Canvas is a delightful one. You should be so proud of what you’ve built and the team that fly the Canvas flag.”
Henry Brydon, Founder
We Are Explorers
Related work
CANVAS IS A DISTRICT GROUP COMPANY