We Are Explorers is on a mission to make the great outdoors accessible to all: inspiring a movement of everyday explorers, capturing the spirit of discovery. New day, new adventure – and repeat.
Brand Strategy
Brand Design & Roll-out
UX/ UI
Build
eDM
Merchandise
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Mumbrella Awards 2020
Consumer Publication of the Year
Mumbrella Awards 2022
Travel Publisher of the Year
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We Are Explorers approached us to give them a makeover; from branding through to UX and UI. The brand celebrates everything that’s special about getting outside: those golden moments at the base of a gorge or the top of a mountain, seeing in the dawn. It’s inspiring, bold, fun, authentic and inclusive.
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Its new digital basecamp provides an immersive experience for its diverse audience; showcasing adventures epic and micro and allowing users to navigate with ease. Content is king, with a versatile component library allowing for authors to publish articles that are visually rich and highly engaging. The microadventure map provides an opportunity to deep dive into upcoming events and getaways.
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100,000 users per month / 30% jump from original site
Time on site has increased over 100% since the relaunch
1,000,000 monthly reach across site / social / newsletter
“I’ve never experienced such an incredible level of service and such a collective awesomeness from every individual I’ve dealt with in a company. The passion, the care and the friendliness of everyone you’ve hired us unrivalled and it comes across in the work created. It’s like every touch point with Canvas is a delightful one. You should be so proud of what you’ve built and the team that fly the Canvas flag.”
Henry Brydon, Founder
We Are Explorers
CANVAS IS A DISTRICT GROUP COMPANY